Music producer and creative director Itunu Joe is proudly showcasing African creativity on the global stage with the viral success of his cross-cultural single, “I Love China.”
According to a statement sent to Saturday Beats, the track—produced under his Lagos-based creative outfit, Epoch House—has become a breakout sensation across Asia for its refreshing fusion of Afro-pop rhythms and traditional Chinese instrumentation, including the guzheng. The song’s infectious hook and vibrant production have gained massive traction on Chinese social media platforms Douyin and Weibo, amassing millions of views within days of its release.
The statement added that the viral buzz soon drew the attention of major broadcasters, earning Joe and his team an invitation to perform “I Love China” live on China Central Television’s Harvest Gala. The performance, filmed in Shanghai, was widely praised for its originality, seamless blend of cultures, and Joe’s hallmark of clean production, dynamic choreography, and soulful vocals.
Speaking on the song’s impact, Itunu Joe described the record as more than just a viral hit, calling it a symbol of friendship and unity between Africa and China.
“I Love China represents the power of music to connect people across borders,” he said. “It’s about mutual respect and appreciation. Through this song, I wanted to show that African sound can speak to every part of the world.”
With this milestone, Itunu Joe continues to position himself as one of Africa’s most promising cultural ambassadors—using music as a bridge between continents and proving that Afro-fusion has no boundaries.#newsafro_
