Seasoning brand Knorr has joined in celebrating the release of Adekunle Kosoko, popularly known as Adekunle Gold’s, latest studio album titled Fuji.
The event, held recently on Victoria Island, Lagos, brought together distinguished guests from various sectors to enjoy a unique blend of music, culture, and cuisine.
Adekunle Gold’s sixth studio album, Fuji, draws inspiration from the Nigerian improvisational genre that emerged in the late 1960s. The project pays homage to Yoruba oral traditions while reflecting the singer’s artistic evolution and cultural heritage.
As part of the celebration, Knorr curated a dining experience that mirrored the essence of Adekunle Gold’s music, infusing familiar Nigerian flavours into a creative, sensory showcase.
A statement from the brand read, “We all grew up with the taste of Knorr in Sunday stew, jollof rice, and the meals that bring everyone together. It’s the flavor that feels like home. When Adekunle Gold took the stage performing songs from Fuji — including Don Corleone, Coco Money, and Many Many People — it created a perfect harmony of sound, flavour, and culture.”
Guests were also treated to nostalgic performances of Gold’s earlier hits such as Ogaranya and Pick Up, adding to the night’s celebratory energy.
Speaking on the collaboration, Damilola Dania, Food Demand Creation Lead at Unilever Nigeria Plc, described the partnership as a celebration of Nigerian identity and cultural richness.
For Adekunle Gold, the project carried deep personal meaning. He shared, “I grew up listening to Fuji music, and working with Knorr made this moment even more special. As a child, I was often sent to buy Knorr Chicken cubes, so when I say ‘O dun bi Knorr chicken’ in one of my songs, it comes from a real place. This collaboration feels like coming full circle.”
The event not only celebrated the release of Fuji but also underscored Knorr’s commitment to championing authentic Nigerian stories and flavors through creative cultural partnerships.#newsafro_
