Hailey Bieber gave fans a rare glimpse into family life over the weekend, sharing a new set of photos featuring her and husband Justin Bieber’s one-year-old son, Jack Blues.
The 28-year-old model marked the beginning of October with a sweet Instagram post captioned “Jacktober” — accompanied by a pumpkin lantern emoji — showcasing a series of heartwarming moments with the couple’s only child.
The post opened with Jack dressed in a miniature hoodie emblazoned with an image of his father from Justin’s early pop star days. The touching homage quickly captured fans’ attention, with one follower commenting, “His daddy on the hoodie is everything!” and close friend Justine Skye gushing, “His little sweats!” The post has since garnered nearly three million likes from Hailey’s 55.5 million followers.
Additional photos showed the toddler in cozy heather gray sweatpants and a red-and-gray striped top, as well as enjoying a festive pumpkin patch seemingly set up by his parents. The family scene featured haystacks, pumpkins, a skeleton, and a sign reading “Jack’s Patch.”
Jack’s budding style was also on display in another snapshot, where he sported a red beanie, denim jeans, and a Toronto Maple Leafs jacket — a nod to his father’s Canadian roots.
The longtime couple, who celebrated their seventh wedding anniversary in September, marked Jack’s first birthday in August with a touching tribute. Hailey commemorated the milestone by posting professional portraits of herself with her son, captioned: “1 year of you, my beautiful boy. Happy 1st Birthday, Jack Blues — you are joy personified.”
Both parents are currently enjoying significant career milestones. Justin Bieber recently made headlines as the highest-paid headliner in Coachella history, set to perform at the 2026 festival. Meanwhile, Hailey’s skincare brand, Rhode, was acquired by e.l.f. Cosmetics earlier this year in a landmark $1 billion deal.
Despite their global fame, the couple has been intentional about protecting their son’s privacy, avoiding public photos that reveal his face. However, Jack made a subtle cameo in the visualizer for Justin’s recent single “Yukon,” marking his quiet debut in his father’s artistic world.
In an interview with Vogue, Hailey reflected on the couple’s approach to parenting under public scrutiny, stating, “We don’t take him to a lot of places. You’ve just got to see how invasive it all is. It feels mean to put a baby into that.#newsafro_
